Web Marketing

Web marketing is one of the most – if not the most – important marketing areas for your business. LCD looks at web marketing as an integral component of your complete marketing strategy, and will work with you to seamlessly mesh your business' web marketing strategy with your print and other media marketing.

 

This attention to detail and strategy ensures your brand image is consistent at all customer touchpoints.

 

Web marketing services include:

• Search Engine Optimization

• Online Advertising Campaign Set-Up and Management

• Design and Execution of HTML Promotional Emails

 

Search Engine Optimization

Search Engine Optimization enables search engine robots to learn more about what your web site – and each page of your web site – entails so that it can match your business with potential customers. There are a number of professionals who specialize exclusively in optimizing web sites for search engine robots.

 

LCD can work with your search engine optimizing service and/or provide a strong foundation for search engine optimization. Our services include keyword analysis with special keyword software, and implementation of keywords in your site's file names, meta tags, page titles and more. Sites are built from the ground up to be search engine friendly, including CSS-based layouts and search engine-friendly navigation menus.

 

Online Advertising Campaign Set-Up and Management

With hundreds of businesses competing online nationally and worldwide, many clients find relying on potential customers to find them through "natural searches" (non-paid) is not enough.

 

To overcome this obstacle, LCD can work with you to set up online advertising campaigns, enabling your potential customers to find you at the top of your relevant search terms

 

LCD can work with you to establish a budget, research relevant key terms to purchase, execute the online advertising campaign, and manage the campaign to ensure you are paying for the most profitable key terms. Once the campaign is established, LCD can created customized landing pages for each ad type, increasing the chances for your potential customers to take further action.

 

Design and Execution of HTML Promotional Emails

HTML Promotional emails are one of the most cost effective ways to reach your customers.

 

LCD can design templates and content-specific HTML emails that include useful information, important news, sales, special events, new products and more – all with a call to action.

 

Track your email's results to see which customers are responding, which emails result in higher click-through-rates, and which emails resulted in sales.

 

In addition to creating the HTML promotional emails, LCD can create tailored landing pages with content specifically suited for recipients of your emails, further increasing the possibilities for your customers to take action.